By Tino Acchiardo, Director of Client Service
In business, the one thing that you can be sure of is change. Markets rise and fall. Consumer demands shift. And in the blink of an eye, your business landscape feels like unchartered territory. How you react is important; even more so, how you respond and the words you choose are what set the tone and demonstrate real leadership.
In this age of instantaneous communication, where any comment can end up on organic social media platforms (sometimes necessitating a retraction or apology), it’s important to carefully consider not only what you say, but also how and where you say it. it. Despite being in the same storm, we are not all in the same boat. How you steer your ship will influence your employees and your customers. And it will set the course for your business and your brand in these challenging times.
So as a CEO or business owner, what is the most effective way to communicate to your internal and external audiences? It depends on your message. If you are simply giving instruction or defining your new business protocols, the written word may be your best venue. But if you are communicating a message of reassurance, or defining your company’s position on an important matter, the best brand voice is your own. Looking into a camera and speaking from your heart can connect you to your audience in an authentic way. The tone of your voice, your body language, even the clothes you are wearing, are all providing the visual punctuation to your message.
So make sure you do it right. Good lighting, good audio, even the location from where you are speaking, all contribute to how your comments will be received. In these odd days with so many voices contributing to the din, make your voice the affecting one. Craft your words, and we’ll do the rest. We’ll make sure you look and sound your best, deliver your message effectively, and choose the right platform or channels to reach your target audiences.
