Explainer Videos – By the Numbers

Explainer Videos are a user’s best friend.

In today’s fast-paced digital landscape, capturing and retaining the attention of potential customers is crucial for businesses. Explainer videos have emerged as a powerful tool for conveying information about products and services in an engaging and concise manner. This blog post explores the effectiveness of explainer videos by delving into some compelling statistics that highlight their impact on consumer behavior.

Explainer Videos – By the Numbers [Inforgraphic] |. Source: Yans and Wyzowl, 2023

96% of people have watched an explainer video to get a better understanding of a product:

The first statistic showcases the widespread popularity of explainer videos as a means to enhance product comprehension. Nearly everyone, a staggering 96% of individuals, has sought them out to gain a better understanding of a product or service. This data underscores the significant role they play in capturing consumers’ attention and providing them with valuable insights.

68% of users prefer to watch an explainer video on how to fix a product instead of getting in touch with customer support:

When faced with a product issue, customers have a choice: contact customer support or seek guidance elsewhere. According to the data, an impressive 68% of users prefer watching a video to learn how to fix a product rather than reaching out to customer support. This preference reflects the convenience and effectiveness of explainer videos in delivering step-by-step instructions and troubleshooting tips, empowering users to independently address their concerns.

85% of people are more likely to buy a product after seeing an explainer video:

The final statistic demonstrates the persuasive impact they can have on consumers’ purchasing decisions. An overwhelming 85% of people are more inclined to make a purchase after watching an explainer video. This high conversion rate suggests that explainer videos can effectively convey the value and benefits of a product, building trust and encouraging potential customers to take the next step towards making a purchase.

Explainer Videos – What your customers really want.

The numbers speak for themselves—explainer videos have proven to be a highly effective tool for businesses and organizations. With 96% of people relying on explainer videos to better understand products, 68% choosing them over customer support for troubleshooting, and a remarkable 85% becoming more likely to buy a product after watching an explainer video, it’s clear that these videos have a significant impact on consumer behavior. By harnessing the power of explainer videos, businesses can captivate their audience, enhance product comprehension, and drive conversion rates to new heights. If you’re ready to harness the power of an explainer video, or any other type of video, contact your trusted video experts today. We’re ready to bring your ideas to life.

Source: YANS and WYZOWL, 2023