A Minute of Video is Worth 1.8 Million Words

Dr. James McQuivey of Forrester Research says a video is worth 1.8 million words. How did he calculate that? Video shoots at 30 frames per second (essentially, 30 still images per second). So if 1 picture is worth 1,000 words, 1 second of video would equal 30,000 words. And therefore, a typical 60 second video would equal 1.8 million words.  (30,000 words x 60 seconds = 1.8 million). Of course, taking that number at face value is not really the point. The point is….video allows you to convey an amazing amount of information in a short time, in way that is more likely to engage your audience and make the information more memorable and more effective. And how much is that worth to you?