The use of video on the web really blossomed in 2009 and 2010. Just a few short years ago, watching video on the web was a frustrating and unfulfilling experience of blurry, jerky images and stuttering playback. But all that’s changed. An article this month in a major TV & video trade magazine sums it up nicely:
“Today, Internet users can experience watching video online at up to 720p (HD) with adaptive streaming so they never suffer from buffering or stuttering, and they can use advanced interactive features that traditional television can only dream about. According to eMarketer, more people are watching online than ever before: More than 60 percent of the U.S. Internet population watches video content online at least once per month.
Historically, picture quality has not been a strong point of Web video, but this has changed over the past two years. Now, anyone with a broadband connection and a recent computer can watch Web video that exceeds the quality of SD broadcast television. The technology that makes this possible is HTTP-based adaptive streaming, and it promises to bring together broadcast-quality video with the transformative power of the Web.”
If you’re not currently using video on your website, you’re missing a golden opportunity to engage and win new clients and consumers.
