Brand Development

Built to Represent.
Designed to Last.

Your brand is more than a logo. It’s the first impression, the lasting memory, and every touchpoint in between. We build brands from the ground up and reshape the ones that have outgrown who they used to be — with strategy, craft, and a clear eye on where you’re going.

What Goes Into a Brand

Great Design Starts with Great Strategy.

Strategy & Positioning

Before anything is designed, everything is defined. We dig deep into your business — understanding your audience, your competitive landscape and the space you want to own in the market. The result is a brand platform that gives every creative decision that follows a clear direction and a clear purpose.

  • Competitor-set analysis
  • SWOT analysis
  • Audience discovery and targeting
  • Brand strategy development
  • KPI definition and rollout planning

IdenTity & Design

With strategy in place, we build the visual system that brings your brand to life. Every element is designed with intention and built to work consistently across every channel, every application, and every audience.

  • Responsive logo system
  • Brand color palette
  • Typography system
  • Icons and brand patterns
  • Visual style and treatment for photo and video
  • Comprehensive brand guide

Activation & Collateral

A brand that lives only in a style guide isn’t doing its job. We take everything we’ve built and put it to work — making sure your brand shows up with the same strength whether it’s on a screen, in someone’s hands, or on a stage.

  • Business cards, letterhead, and stationery
  • Sales sheets and marketing materials
  • Signage and environmental graphics
  • Brand rollout strategy
  • Blog, social, and PR announcement content
  • Customer-facing brand transition messaging

Brand Management

A brand is only as strong as its weakest touchpoint. Once your brand is built, we help you protect it and grow it — making sure every application, every partner, and every platform is working from the same playbook.

  • Organized brand asset library
  • Brand standards documentation
  • Branded marketing campaign development
  • Plan for website design and development
  • Creative support, as needed, across all channels

Featured work

How We Build A Brand

Strategy drives every decision.

Design without strategy is just decoration. That’s why our process starts long before anyone opens a design file, so that by the time we get to the creative work, every decision is grounded in who you are, who you’re for, and what you need your brand to accomplish.

01

Discovery & Research

We learn your business, your audience and your goals
02

Brand Strategy

Defining your market positioning and brand voice
03

Concept & Design

Creative exploration and brand identity design
04

Launch & Activation

Reveal your brand to the world and put it to work

Who We Work With

Backed by brands that demand the best.

They said it best.

A few words from the brands that trust us to tell their story.

“Running Pony has worked as a partner with us on numerous video and TV projects seen by millions of people around the world. We rely on their professionalism, talent, dedication and integrity. It’s a comfort working with a company we can depend on to get every project done on time, and done extremely well.”

Jack SodenCEO, Elvis Presley Enterprises

“Working with Running Pony has truly been a career highlight for me. Having partnered with a wide range of agencies and full-service video production companies over the past 30 years, I can say—hands down—they are the best. They are magnificent storytellers who quickly become an extension of the story your brand needs to tell. No ask is too great or too small; they are all in, creating magic in every project. They never settle. Each production somehow exceeds what you thought was possible.”

Kathy CollinsSVP & Chief Revenue Officer, American Home Shield (Frontdoor)

“Having worked with Running Pony on high-stakes clinical content, I trust their team to be respectful and efficient while consistently delivering the top-quality footage we need to educate surgeons. They are all masters of their craft and fantastic partners.”

Dan HermansenGlobal Content Manager, Smith+Nephew

“Running Pony is the most professional, organized, and impressive film crew I’ve had the pleasure of working with. Their creative vision is exceptional, and they consistently go above and beyond for their clients.”

Brittany ShirleyManger, Business Development. & Strategy, Direct Customer Solutions

“Over many projects together, Running Pony has proven themselves more than a vendor — they're a genuine creative partner. Whether the need is large or small, they respond fast, collaborate openly, and always come with solutions. They're simply a team you can count on.”

Walt SaylorCreative Director, Pep Boys

“Running Pony is an extension of our team. We value their partnership. They consistently turn our ideas and requests into polished, high-quality creative content and videos ready to share with the world. Their attention to detail is exceptional, and they’re an absolute pleasure to work with on every project.”

Shannon LopezVice President, Communications, TruGreen

“Working with Running Pony was an exceptional experience from start to finish. Their team delivered a flawless live production with an extraordinary level of technical expertise, professionalism, and attention to detail that gave us complete confidence throughout the entire process. Beyond the outstanding production quality, what truly distinguished the experience was their impeccable customer service, responsive, collaborative, and deeply committed to excellence at every stage. Running Pony operates at the highest level, and we would enthusiastically recommend them to any organization seeking world-class production capabilities and a trusted creative partner.”

Mike BakoExecutive Vice President, Media and Content Strategy - D.S. Simon

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