901.683.6693
1770 Kirby Pkwy, STE 118
Memphis, TN 38138
Client: Hope Movement Coalition
Hope Movement Coalition
Giving a voice to the voiceless in the fight against the opioid crisis.
The Mission
Hope Movement Coalition exists because too many families are grieving alone. Founded by a mother who lost her son to fentanyl poisoning, the organization supports families affected by substance use disorder and opioid deaths across Arkansas and beyond. That support isn’t abstract. It’s grief counseling referrals, licensed case managers, financial assistance for funerals and housing, food and insurance navigation, legal aid connections, and monthly community meetings where no one has to explain why they’re hurting.
They also show up where it counts. Hope Movement speaks at events across the country, works directly with leaders in Washington to push for policies with real-world impact on the opioid crisis, and produces educational materials that cut through the noise with hard facts about fentanyl and opioid dangers. Every year, they organize Bridge the Gap, a gathering held on International Overdose Awareness Day that brings the community together to honor those who were lost and remind those still fighting that they’re not alone.
Expertises
Services
The Website
When Hope Movement came to us, their message was powerful but their digital presence wasn’t keeping up. We designed and developed hopemovementcoalition.com from the ground up to do what the organization does best: meet people where they are.
The site needed to serve families in crisis looking for immediate support, educators and advocates seeking shareable resources, donors ready to contribute, and community members looking to get involved. Every page was built to communicate clearly, connect emotionally, and move people to action. No clutter. No confusion. Just a direct line between people who need help and the people who provide it.
Videos That Tell the Real Stories
Some stories can’t land on a printed page. We produced a series of videos that let the families speak for themselves, sharing how substance use disorder changed their lives and how Hope Movement met them in the middle of their pain. These aren’t polished testimonials. They’re real people, real grief, and real moments of finding a way forward.
The videos give the organization something no statistic ever could: a human face on a crisis that too often gets reduced to numbers.
Design That Extends the Mission
After the site launched, the work kept going. Hope Movement’s presence doesn’t live on a screen alone. It lives on the ground, in rooms full of grieving families, at podiums in front of lawmakers, and on the streets during Bridge the Gap.
We created an ongoing library of on-message design work covering every touchpoint the organization needs to show up with a consistent, credible, and compassionate voice. That includes custom apparel for supporters and event participants, event collateral for Bridge the Gap and speaking engagements, and print materials spanning flyers, signs, posters, and ads for awareness campaigns and community outreach.
Every piece reinforces the same identity. Every piece says: you are not alone, and this fight is worth having.
The Result
What started as a website build became a full creative partnership. Hope Movement Coalition now has a cohesive brand presence that works just as hard as they do, from the screen to the stage to the street. The site gives families a clear path to help. The design work gives the organization a unified, professional voice everywhere it shows up. And the video work makes the mission impossible to ignore. When the work matters this much, you don’t just build a website. You build everything around it.
