So you’ve got a cool video… what now? Whether you’re trying to get more views, or just want people to see your awesome product or service, we know it’s frustrating when all of your time and effort goes into creating the perfect video and then nobody sees it. Well, don’t worry because we have some tips for getting that video in front of the right people! *Enter “Digital Marketing”*
What is Digital Marketing?
Let’s start by defining “Digital Marketing”. It is the process of leveraging digital technology to promote a product, service, or brand. It is a way for brands to communicate with their potential customers through their websites/blogs along with social media channels like Facebook, Twitter, LinkedIn, Instagram etc. Digital Marketing is not the same thing as Digital Advertising (though, it typically includes Digital Advertising). It encompasses your online presence as a whole and all of the different platforms that you can use to reach people through the digital space including Social Media, Email Marketing, Web Design/Development, Digital Advertising, Search Engine Optimization (SEO), and more.
Why do you need video in your Digital Marketing campaign?
You might be wondering, “Where does my awesome video come into play?” Glad you asked. Videos are an extremely effective marketing tool because they help you to build trust with your consumers/audience and they can help communicate a very specific message in a way that is easy to remember for the viewer. Don’t take our word for it, the numbers speak for themselves. 90% of consumers claim that watching a video helps them when making a purchasing decision. And when consumers were asked how they prefer to learn about a product or service, 69% responded that they would prefer to watch a video as opposed to reading text-based information.
90% of consumers claim that watching a video helps them when making a purchasing decision, and 69% prefer to watch a video to learn about a product or service.
Digital Marketing is no longer about pushing out random advertisements and hoping that people will see them. Digital Marketing now takes into account how different types of media work together, which means when done right, a greater ROI for the company producing this content. The most effective Digital Marketing campaigns utilize their websites, blogs, social media channels, and digital ads in a cohesive manner. Your video should be a key element in your campaign. This gives you the ability to link all of these different types of media together in a way that increases traffic, which will increase sales.
How should you incorporate video in your Digital Marketing campaign?
We’ve gone over why you should include video in your digital marketing strategy – now let’s talk about how to incorporate video into the strategy. First things first, you will need to decide what the goal of your Digital Marketing campaign is. Are you trying to increase website traffic? Email sign-ups? Social media followers? You should have a clear answer of where exactly you want that traffic and attention before diving into Digital Marketing.
Once you know where you want to go, the next step is figuring out how exactly Digital Marketing can help get you there. You will need to figure out what types of Digital Marketing tools are needed for your campaign and then determine which platform(s) those Digital Marketing tools should be used on. Digital Marketing is not one size fits all, so you will need to customize your Digital Marketing plan accordingly for your company’s needs and goals.
For example: Let’s say that the goal of your Digital Marketing campaign is to increase website traffic (hint hint). There are many different types of Digital Marketing tools you could use to achieve this Digital Marketing goal. These Digital Marketing tools might include Social Media Advertising (i.e., Facebook Ads), Digital Advertising, Email Newsletters, and Web Design/Development. All of these tools should be used to serve up your great, new video on your website. Your social media ads should be centered around your video or imagery from your video with the goal of pointing people to your website (where your video is prominently displayed). Your digital advertisements should be teasing the information in your video and then driving traffic to a landing page that shows off your video front and center. Same for your newsletter. Catching on? Good!
Not sure where to start? We can help!
We all know that digital marketing and good videos go hand in hand to create an effective strategy. But with so many decisions and options, it can be overwhelming to try and execute the perfect plan for your company. We’re here to help! Our team of Digital Marketing experts will help you build out and execute an effective strategy that maximizes the ROI of your new video by getting it in front of the right people, in the right place, at the right time. What are you waiting for? The strategy won’t create itself. Reach out today to get started.
